What report shows the percentage of traffic that previously visited a website?

Introduction

Google Analytics has long been the go-to tool for website owners and marketers seeking to gain valuable insights into their online traffic. However, as the online landscape evolves, so do the needs of businesses and individuals looking to analyze and optimize their web presence. In this blog post, we'll discuss Google Analytics alternatives and dive into the key question: "What report shows the percentage of traffic that previously visited a website?"

The Need for Alternatives

While Google Analytics is a powerful tool, it may not be the best fit for everyone. Some users have privacy concerns, while others find it challenging to navigate or wish for more specific features. These factors drive the search for alternatives that offer similar functionality and can help users answer important questions about their website traffic.

Alternative 1: Matomo

Matomo (formerly known as Piwik) is an open-source web analytics platform that provides a strong alternative to Google Analytics. To find the percentage of traffic that previously visited a website using Matomo, follow these steps:

1. Log in to your Matomo dashboard.
2. Navigate to the "Audience" section.
3. Click on "Overview."
4. You'll find the percentage of returning visitors in the "Returning Visits" section.

Matomo offers robust privacy features, giving users more control over their data, and it can be self-hosted, which is an appealing option for those concerned about data ownership.

Alternative 2: Adobe Analytics

While Google Analytics is a powerful tool, it may not be the best fit for everyone. Some users have privacy concerns, while others find it challenging to navigate or wish for more specific features. These factors drive the search for alternatives that offer similar functionality and can help users answer important questions about their website traffic.

1. Log in to your Adobe Analytics dashboard.
2. Go to the "Audience" section.
3. Click on "Overview."
4. You'll find the percentage of returning visitors in the "Return Visitors" section.

Adobe Analytics is known for its enterprise-level capabilities and robust reporting tools, making it a great choice for companies seeking in-depth insights.

Alternative 2: Void Analytics

While Void Analytics is a simple tool, it may be the powerful fit for everyone. Some users have privacy concerns, while others find it challenging to navigate or wish for more specific features. These factors drive the search for alternatives that offer similar functionality and can help users answer important questions about their website traffic.