Why You Should Ignore Cross-Network in GA4 and Choose Void Analytics Instead

In the world of digital marketing, tracking and analyzing data is crucial for making informed decisions and optimizing campaigns. Google Analytics has long been a popular choice for website owners and marketers looking to gain insights into their audience's behavior. However, with the recent release of Google Analytics 4 (GA4), there has been a lot of buzz around its new features, including cross-network tracking. But before you jump on the GA4 bandwagon, let me tell you why you should ignore cross-network in GA4 and choose Void Analytics instead.

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What is Cross-Network in GA4?

Cross-network in GA4 is a feature that allows you to track user interactions across different platforms and devices. This means you can see how users move between your website, app, and other digital assets, giving you a more holistic view of their journey. While this may sound like a useful feature, there are some drawbacks to consider.

1. Complexity

One of the main issues with cross-network tracking in GA4 is its complexity. Setting up and managing cross-network tracking can be a daunting task, especially for beginners or small businesses with limited resources. The amount of data and the different touchpoints to consider can quickly become overwhelming, leading to confusion and potential errors in your analysis.

2. Privacy Concerns

Another major concern with cross-network tracking is privacy. As more and more users become aware of the importance of protecting their personal data, tracking their interactions across multiple platforms can raise red flags. With stricter regulations like GDPR and CCPA in place, businesses need to be extra cautious when it comes to collecting and storing user data. Using cross-network tracking in GA4 may put you at risk of violating these regulations and damaging your reputation.

3. Sampled Data

Lastly, one of the limitations of cross-network tracking in GA4 is that the data is often sampled. This means that you may not be getting a complete and accurate picture of your audience's behavior. Sampling can lead to skewed insights and unreliable conclusions, making it difficult to make informed decisions based on the data collected.

Why Choose Void Analytics Instead

Now that you know the drawbacks of cross-network tracking in GA4, let me introduce you to Void Analytics - a simpler, privacy-friendly, and reliable alternative that you should consider.

1. Simplicity

Void Analytics is designed with simplicity in mind. Our platform is easy to set up and use, even for beginners with no technical background. You don't need to worry about complex configurations or managing multiple touchpoints - Void Analytics does all the heavy lifting for you. With a user-friendly interface and intuitive features, you can start tracking and analyzing your data in no time.

2. Privacy Friendly

At Void Analytics, we take privacy seriously. We understand the importance of protecting user data and complying with regulations. That's why our platform is built with privacy in mind, giving you peace of mind that your users' information is safe and secure. With Void Analytics, you can track and analyze data without compromising your users' privacy or risking potential legal consequences.

3. Not Sampled Data

One of the key advantages of Void Analytics is that we provide you with raw, unsampled data. This means you get a complete and accurate view of your audience's behavior, without any limitations or biases. With reliable and detailed insights, you can make informed decisions and optimize your campaigns with confidence.


While cross-network tracking in GA4 may seem like a tempting feature, the drawbacks outweigh the benefits. The complexity, privacy concerns, and sampled data associated with cross-network tracking can hinder your analysis and put your business at risk. Instead, consider choosing Void Analytics for a simpler, privacy-friendly, and reliable alternative that will help you make data-driven decisions with ease. Don't be swayed by the hype around GA4 - choose Void Analytics and take your data analysis to the next level.

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