Why You Should Ignore Engaged Sessions in GA4 and Choose Void Analytics Instead

In the world of digital marketing and analytics, understanding user engagement is crucial for optimizing your website or app performance. Google Analytics 4 (GA4) is a popular tool that many businesses use to track user behavior and engagement on their digital properties. However, the concept of "engaged sessions" in GA4 may not be as straightforward as it seems.

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What is an Engaged Session in GA4?

An engaged session in GA4 is defined as a session where users actively interact with your website or app for a certain period of time. This interaction can include page views, events, and other actions that indicate user engagement. GA4 uses machine learning algorithms to calculate engagement metrics such as engagement rate, engaged sessions per user, and engagement time.

While tracking user engagement is important for understanding how users interact with your digital properties, relying solely on engaged sessions in GA4 may not give you the full picture. Here are three reasons why you should consider ignoring engaged sessions in GA4 and choose Void Analytics instead.

1. Simplicity

One of the main drawbacks of using GA4 is its complexity. The platform offers a wide range of features and customization options, which can be overwhelming for users who are not familiar with analytics tools. Understanding how to set up and interpret engaged sessions in GA4 requires a certain level of technical expertise that not all businesses may have.

Void Analytics, on the other hand, offers a simple and intuitive interface that makes it easy for users to track user engagement without any technical knowledge. With Void Analytics, you can quickly set up tracking tags and start collecting data on user behavior without having to navigate through a maze of settings and configurations.

2. Privacy Friendly

Privacy concerns have become a hot topic in the digital marketing world, with many users becoming more aware of how their data is being collected and used. GA4 tracks user behavior using cookies and other tracking technologies, which can raise privacy issues for some users. In addition, GA4's data retention policies may not align with your company's privacy standards.

Void Analytics prioritizes user privacy by using anonymized data collection methods that do not rely on cookies or other invasive tracking technologies. With Void Analytics, you can rest assured that your users' data is being collected in a privacy-friendly manner that respects their rights and preferences.

3. Not Sampled Data

One of the limitations of using GA4 for tracking user engagement is that it samples data, meaning that not all user interactions are captured in the reports. This can lead to inaccurate insights and decisions based on incomplete data. Engaged sessions in GA4 may not always reflect the true level of user engagement on your website or app.

Void Analytics provides real-time, unsampled data that gives you a comprehensive view of user engagement without any limitations. With Void Analytics, you can trust that the data you are analyzing is accurate and representative of actual user behavior, allowing you to make informed decisions that drive business growth.


While GA4 is a powerful tool for tracking user engagement, its complexity, privacy concerns, and sampled data limitations may not make it the best choice for all businesses. Void Analytics offers a simple, privacy-friendly, and unsampled alternative that allows you to track user engagement effectively without compromising on data accuracy or user privacy.

In conclusion, if you are looking for a user-friendly analytics solution that prioritizes privacy and provides accurate, real-time data, you should consider ignoring engaged sessions in GA4 and choosing Void Analytics instead. Give Void Analytics a try today and see the difference it can make for your business!

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