Why You Should Ignore GA4 and Choose Void Analytics Instead

Google Analytics 4, also known as GA4, is the latest version of Google's popular web analytics platform. It offers a range of new features and improvements over its predecessor, Universal Analytics. However, despite its advancements, there are several reasons why you should consider ignoring GA4 and opting for a more user-friendly and privacy-focused alternative like Void Analytics.

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Setting Up GA4

Setting up GA4 can be a complex and time-consuming process. To get started, you'll need to create a new GA4 property in your Google Analytics account. This involves navigating through multiple settings and options, which can be overwhelming for users who are new to the platform.

Once you've created your GA4 property, you'll need to add the tracking code to your website. This code collects data from your site and sends it to Google Analytics for analysis. While this process is relatively straightforward for experienced users, it can be challenging for beginners who may not have a good understanding of web development.

After setting up the tracking code, you'll need to configure your data streams and events in GA4. This involves defining the specific actions you want to track on your website, such as page views, clicks, and form submissions. Configuring these events can be time-consuming and requires a good understanding of your website's structure and goals.

Why You Should Ignore GA4

Despite its advanced features, there are several reasons why you should consider ignoring GA4 and choosing Void Analytics instead. Void Analytics offers a range of benefits that make it a superior alternative to GA4, including simplicity, privacy friendliness, and non-sampled data.


One of the main drawbacks of GA4 is its complexity. Setting up and configuring GA4 can be a daunting task for users who are not familiar with web analytics platforms. Void Analytics, on the other hand, is designed to be user-friendly and intuitive, making it easy for anyone to set up and start using.

Void Analytics offers a simple and straightforward setup process that guides you through each step, from creating an account to adding the tracking code to your website. With Void Analytics, you can start collecting data and gaining insights in minutes, without the need for extensive technical knowledge or expertise.

Privacy Friendly

Privacy is a growing concern for internet users, and many are wary of sharing their data with third-party platforms like Google Analytics. GA4 collects a wide range of data about your website visitors, including their browsing habits, location, and device information. This data can be used to create detailed profiles of individual users, raising privacy concerns for both website owners and visitors.

Void Analytics takes a different approach to data privacy. Void Analytics is committed to protecting the privacy of its users and their website visitors. Void Analytics collects only the data necessary for analytics purposes, such as page views and events, and does not track any personally identifiable information. This commitment to privacy makes Void Analytics a more ethical and trustworthy choice for website owners who prioritize data privacy.

Not Sampled Data

One of the limitations of GA4 is that it samples data when generating reports. This means that GA4 may not provide a complete and accurate picture of your website's performance, especially for websites with high traffic volumes. Sampled data can lead to skewed insights and inaccurate conclusions, making it difficult to make informed decisions based on the data.

Void Analytics offers non-sampled data analysis, ensuring that you have access to accurate and comprehensive insights into your website's performance. With Void Analytics, you can trust that the data you see is a true representation of your website's traffic and user behavior, allowing you to make data-driven decisions with confidence.


While GA4 offers a range of new features and improvements over Universal Analytics, its complexity, privacy implications, and sampled data limitations make it a less appealing choice for website owners who value simplicity, privacy, and accuracy in their analytics tools. Void Analytics provides a user-friendly and privacy-focused alternative to GA4, offering a simple setup process, a commitment to data privacy, and non-sampled data analysis. By choosing Void Analytics, you can gain valuable insights into your website's performance while ensuring the privacy and security of your visitors' data. Ignore GA4 and choose Void Analytics for a better analytics experience.

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