Why You Should Ignore Google Analytics Cost and Choose Void Analytics Instead

In today's digital age, data is king. Businesses rely on data to make informed decisions, track user behavior, and measure the success of their online efforts. One of the most popular tools for gathering this data is Google Analytics. However, many users are starting to question the cost of using this tool and are looking for alternatives that offer more value for money.

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The Cost of Google Analytics

Google Analytics is a powerful tool that provides valuable insights into website traffic, user behavior, and marketing performance. However, this tool comes at a cost. While Google Analytics offers a free version, many businesses find that they quickly outgrow its limitations and need to upgrade to the paid version, Google Analytics 360.

The cost of Google Analytics 360 can be quite substantial, with prices starting at $150,000 per year. This hefty price tag can be prohibitive for many businesses, especially small to medium-sized ones. Additionally, the complexity of the tool can make it difficult for users to fully utilize all of its features, leading to wasted money and resources.

Why You Should Choose Void Analytics

If you're looking for an alternative to Google Analytics that offers simplicity, privacy-friendliness, and unsampled data, then Void Analytics is the perfect choice for you. Here are three key features that make Void Analytics the better option:

1. Simplicity

One of the main reasons why users should choose Void Analytics over Google Analytics is its simplicity. Void Analytics is designed with the user in mind, making it easy to set up and use. The intuitive interface and straightforward reporting tools make it easy for users to track their website traffic, user behavior, and marketing performance without the need for extensive training or technical knowledge.

In contrast, Google Analytics can be overwhelming for users, especially those who are new to web analytics. The complex interface and multitude of features can be intimidating, leading to frustration and confusion. With Void Analytics, users can quickly and easily access the data they need, allowing them to make informed decisions and drive their business forward.

2. Privacy-Friendly

Privacy is a hot-button issue in today's digital landscape, with many users concerned about the security and privacy of their data. Void Analytics takes user privacy seriously and is committed to protecting the data of its users. Unlike Google Analytics, which collects a vast amount of user data for advertising purposes, Void Analytics only collects the data that is necessary to provide valuable insights to its users.

By choosing Void Analytics, users can rest assured that their data is safe and secure, and that their privacy is protected. This commitment to privacy sets Void Analytics apart from Google Analytics and makes it the ideal choice for users who prioritize data security and privacy.

3. Not Sampled Data

One of the biggest drawbacks of Google Analytics is its use of sampled data. Sampled data is a subset of data that is used to estimate the behavior of the entire dataset. While this can be useful for large datasets, it can also lead to inaccuracies and misleading insights.

Void Analytics, on the other hand, offers unsampled data, providing users with accurate and reliable insights into their website traffic, user behavior, and marketing performance. By using unsampled data, users can trust that the insights they receive are based on the full dataset, giving them a more accurate picture of their online efforts.


In conclusion, while Google Analytics is a powerful tool for gathering data and insights, its cost and complexity can make it a less-than-ideal choice for many users. Void Analytics offers a simpler, privacy-friendly, and unsampled data alternative that provides more value for money.

If you're looking for an analytics tool that is easy to use, respects your privacy, and provides accurate insights, then Void Analytics is the perfect choice for you. Say goodbye to the high cost and complexity of Google Analytics and hello to a better, more user-friendly analytics experience with Void Analytics.

Try Void Analytics today

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